One of the first steps many candidates take in a campaign is developing their branding. But, too often, we see campaigns not put enough thought into the design.
Your logo is what voters will see from your campaign the most. It’ll be on yard signs, literature, mailers, ads, social media, and beyond. That’s why candidates need to be intentional when they develop their logo—the style, colors, and even font tell a story about you and your campaign and you must ensure that matches the theme you’ve developed to win your race.
WATCH: Collin Corbett talks branding dos and don’ts with Michael Butler, who has worked in marketing and branding with Cor and many campaigns:
Top 5 Things to Remember When Creating Your Brand:
- Ensure your brand aligns with your campaign theme.
- Be intentional about your colors and font.
- Emphasize one part of your name (usually the last name) in your logo.
- Incorporate aspects of your theme into the logo so it reflects your campaign.
- Avoid your logo blending in with the rest—or standing out for the wrong reasons.
Your logo is foundational and often an indicator of the professionalism and potential success of your campaign. You must do it right! Contact us here and we’ll help you develop winning branding that you can successfully use now and into the future.
