Our Approach:
We craft custom messaging and strategies for our clients that aligns your mission with what the public cares about, showing how you will make their lives better. We control the narrative by defining the contrast, putting you on the side of the majority and your opposition on the side of the minority. Then, through poll-tested persuasive talking points using emotion and stories, we change public opinion.
Our Team:
Our Values:
Excellence & Success:
We set the standard for quality. As our competitors compare themselves to us, we lead by constantly striving for excellence. This isn't just a job for us—we're doing work that matters. That passion for our mission drives us to work tirelessly to achieve successes at every level.
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat."
— Theodore Roosevelt
Courage & Creativity:
Anyone can win in an R+15 district. To truly make an impact, you have to elect good people and advance worthwhile causes in difficult-to-win areas. We welcome those challenges and succeed by being innovators, blazing new trails. You'll never hear "that's the way it's always been done" by our team.
"Do not go where the path may lead, go instead where there is no path and leave a trail."
— Ralph Waldo Emerson
Integrity & Community:
The only way we're going to move our communities forward is by advancing leaders with integrity. In a society where "politics" and "integrity" too often have opposite meanings, we are actively working to promote and support honest, trustworthy people.
"Public business, my son, must always be done by somebody...if wise men decline it, others will not; if honest men refuse it, others will not."
— John Adams