Recruiting, engaging, and activating members is a constant effort for associations and organizations.
Your members expect you to engage with them—they’re not going to do your work for you. We’ve worked with organizations to develop successful methods to increase visibility, bring value to current members, and attract new members by activating them on your group’s top initiatives.
In Illinois, for example, a chaotic session in Springfield just concluded for the summer, meaning state legislators are now available to talk to and visit with your members. Consider offering your members insider access to meet their elected officials:
Legislator Tours
Business owners want to hear from their representatives and legislators want to know more about the companies in the district they represent. Hosting legislator tours at your member’s facilities or businesses, especially in battleground areas, strengthens your group’s relationship with these key influencers by building relationships and educating them on the needs of local businesses.
Tour Examples
Legislative Briefings
Business owners want to know what legislative policies will impact their business most. Legislative briefings provide members with updates from legislative leaders and policy experts to gain insight so they can report back to their business and networks and even get involved to enact good policy and defeat bad policy.
Illinois Chamber, NFIB & TMA | Senate Minority Leader John Curran | State Senator Jason Plummer
Implementing engagement opportunities like legislative tours or briefings helps your members feel like they are gaining access, intel, and opportunities they wouldn’t get on their own.
And when the time comes that you need to motivate them to take action on an issue or initiative important to your organization, you’ll already have laid the groundwork.
Get started today by contacting us. We’re ready to help!
