With the power to control how people view your brand, what people believe about certain issues, and if people will buy your product or vote for your candidate, communications may well be the most important tool in your marketing belt. It’s your power drill. Lucky for you, most campaigns and businesses neglect to invest in this area. They’re content to stick with their manual screwdriver.
Let Cor Strategies help you drill your message home.
Our expert communications team knows how to build effective communications strategies and messaging calendars, having developed hundreds of successful plans. The basis of this strategy is your talking points, which after exhaustive sessions with our communications team is culled to a single document containing your elevator pitch, bullet points, main issues, and bios. These are all based on an intimate knowledge of what messages resonate with consumers and voters, down to the phrases and words that drive specific actions and create certain feelings.
We are also capable of executing that communications strategy through public relations. Via stories, press releases, statements, white papers, and commentary, we generate interest in your message and earn you free publicity. You benefit from our track record of providing interesting and worthwhile stories and the relationships we’ve built with producers, editors, reporters, and bloggers throughout Illinois.
Finally, we are effective in utilizing our communications expertise to update your existing internal and external communications. This relatively minor revision, from an updated name or slogan to a complete overhaul of all text, will inject a new excitement into your brand and will generate new interest in your cause.