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Latest From the Experts
Don't Make This Mistake During Parade Season

Get your walking shoes ready because we're entering parade season!

If you are going to take the time to be in a parade, you might as well do it right because they can be a powerful tool in building momentum, recruiting volunteers, and meeting new voters.

Arguably the most important thing your or...

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Jun 11, 2024
Latest From the Experts
You Need More Volunteers, Right?

What's one thing you can never have enough of as a political organization? Ok, financial resources, yes—but the answer we're looking for in this email is volunteers.

Volunteers are the lifeblood of your organization. As you continue to grow your organization and prepare for November, we're here to...

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May 25, 2024
Latest From the Experts
Win On Your Issues By Using Data-Driven Messaging

As insiders, we’re too “in the bubble” on public policy, leading us to often communicate on issues in a particular way—a way that doesn’t resonate with the public. This limits our ability to influence voter opinions.

We’ve seen it time and again. We’ll test communications used by policy shops, lob...

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May 15, 2024
Latest From the Experts
Are you registering new Republican voters?

One of the most important roles political organizations have is growing the Republican Party locally and getting more people to vote red. Most importantly right now, that includes residents who still need to register to vote.

Voter registration drives, while accomplishing the obvious of registerin...

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May 14, 2024
Latest From the Experts
Bad News: Prepare to Start Petitions Sooner

On our latest Smoke-Filled Room, we talked about Illinois Democrats' brazen attempt to stifle democracy by stopping Republicans from being able to slate candidates in the current election.

Also tucked into that legislation was a provision moving up the petition period! The change moves the entir...

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May 9, 2024