Messaging That Resonates
At the heart of every successful campaign is expert messaging. You can have the best policy agenda, the strongest grassroots presence, the biggest paid voter contact effort—but if your message is not persuasive, it's all a waste.
We craft messaging tailored to you and your audience—reflecting you but connecting with them, because it's not what you say, it's what they hear that matters. They are the hero of their story, and you must be able to articulate how you will make their life better.
Our messages connect with audiences intuitively and emotionally, because how you say things matters. People will forget what you say, but they will never forget how you made them feel.
See where we've crafted messaging nationwide:
Poll-Tested Language
Our data-driven process ensures the messages you put in front of voters will earn their support.
This goes beyond simple issue testing. We've tested every word, every phrase, every descriptor—often dozens of times. Every week we're reviewing fresh data showing how voters feel right now and what is driving them to take action. This allows us to create messaging that not only sounds good, it is proven to move votes.
Empowering Your Voice
We bring two decades of experience in shaping political conversations, led by our founder who is considered one of the top messaging experts in the country. We've helped shape narratives that win in battleground districts, statewide races, state capitols, and national debates. It's why we're called around the country to train on how to become more effective communicators.
Working with you and your team, we will develop a central theme and contrast that helps you control the narrative and puts you in the mainstream while painting your opposition as extreme. From that foundation, we craft talking points, stories, and targeted messages that empower your team to persuasively engage your audience.
Winning in politics isn't just about being right, it's about being persuasive. You know you're right—now let us help you be persuasive so you can win.