Your brand is the foundation for all your current and future efforts—without a brand that embodies your mission, clearly conveys your message, and positively defines your public image, all future efforts will falter. This brand must be consistent across all platforms and identify with the targeted region.
In rebranding, every aspect of your company brand must be evaluated, including your company name and any associated slogans. Cor will assist with the identification and selection of a final name, work-shopping and market testing several potentials names to provide you with all the information necessary to make an educated and confident choice.
With a name in place, Cor will design a new logo and branding in order to build a visual identify for the business. This new brand will reflect the image of your business, the personalities of the owners, and the highlights of your products. We will work with your team to identify design preferences, both likes and dislikes, and our designers will combine that information with our knowledge of successful identities. We will then use our creative process to develop 3-4 logo options that take into account industry standards, convey your mission, can be replicated on all necessary surfaces and materials, and attract potential customers. These logos will be subjected to your input as well as extensive field testing and research to ensure the quality of the final product. Using this input, a final logo will be developed and a brand identify document produced and distributed.
Your identity must be displayed on all materials to fully integrate the brand. To that end, Cor can design, print, and deliver all necessary collateral. This includes, but is not limited to, business cards, letterhead, envelopes (outbound #10 and inbound #9), and brochures. Each piece of collateral is designed to the brand specifications and any changes as a result of the client’s feedback are implemented throughout the process.
Pricing is dependent on the specific needs and size of your business. Contact us today for more details.